IQOS - Philip Morris International

Working on a high profile account like Philip Morris requires flexibility, intense workload and high-tier conceptual design. As lead designer, I stood front and centre of a number of worldwide advertising campaigns including Out-of-Home, POS, Digital, Social, Video Production and TV. From directing photo & video shoots to designing conceptual artwork and promotional animated video, this account brought a number of legislative hurdles which were navigated with a calm and creative mind.